Trade Show Displays | Customer Feedback
More good information on Trade Show Displays:
While the trade show is in full swing, you have some idea about how people are receiving your trade show booths and in turn your company. You have a rough estimate of traffic through your booth. You are steadily accumulating leads. You can gauge people’s reactions to your booth by observing body language and vocal inflections. You’re able to listen to attendee questions about your products and assess their level of interest with some degree of accuracy. However, all these methods provide you with only so much information, and are limited in scope. A great way to learn more is by conducting customer feedback surveys. These should be done before, during, and after the show.
Make surveys part of your pre-show press packets. Include a one page survey asking potential and former customers about their expectations for the upcoming show. Make it worth their time. Inform them, that by simply filling out and sending in a brief survey they will be entered into a raffle. Let them know they will be eligible to win valuable prizes during the show in your trade show booths. During the show have a stack of surveys at the ready and ask people if they would like to fill one out and be entered to win a prize. Include them again in the information packets you send to customers after the show.
Here are some examples of potential survey questions that you can use in your trade show booths. How did you hear about our company? How did you hear about our presence at the tradeshow? Have you used our products/services before? What was that experience like? What is your goal/purpose in attending the show? What trade publications do you read/subscribe too? What trade guilds or societies are you a member of? May we send you a mailer? What tradeshows have you attended in the past? Be sure to tailor the questions by survey, in other words pre-show, show and post-show. The pre-show questions should focus on customer expectations and the post-show ones should focus on customer satisfaction. Ask customers what you could do in the future to improve the experience. In the end surveys are another way to listen to your customers. Donald Trump, a man who knows a thing or two about business has been quoted as saying, “Watch, listen, and learn. You can’t know it all yourself…anyone who thinks so is destined for mediocrity.”
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