Trade Show Displays | Create an Experience with Your Exhibit
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If you want to remain in visitors memories long after the exhibit hall doors have shut, you will need to create a true experience with your booth. A really show stopping, knock their socks off trade show display can be easily accomplished with the proper planning.
One method is to incorporate as many of the five senses as possible. Aromatherapy is the use of scent to affect a person’s mood or health. Essential oils can be diffused through the air, or foods can be prepared that generate pleasing odors. The sense of smell is one of the most potent memory triggers we have. The smell of home baked goods promotes associations with home and hearth that put people at ease. Free samples will also help draw visitors to your trade show dislay. Exciting music and lighting special effects all enhance the sense of theater. With each of these sensory cues moderation is the key. People can be very sensitive to overpowering smells, excessively loud music, and over-the-top light displays.
Themed booths, staff costumes, company mascots, celebrity spokespersons, and memorable giveaways are all great ways to transform a staid and boring trade show display into one that creates a lasting impression. Don’t be afraid to take risks or try new things when planning your exhibit. No one remembers a vanilla booth.
A tradeshow is just that-a show. P.T. Barnum, that master showman once said, “Whatever you do, do it with all your might. Work at it early and late, in season and out of season, not leaving a stone unturned, and never deferring for a single hour that which can be done just as well now.”
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